9. Frequently asked questions

Are these techniques really effective?

These techniques are highly effective, provided you use them rigorously. Make sure your questions are well formulated, and that they "sink in". Make sure the group is well constituted, follow the facilitation guidelines and scrupulously apply the processes described, and the "good ideas" will flow! Experience shows that failures don't come from the techniques themselves, but from poorly formulated subjects and badly constituted and animated groups.

What is the relationship between creativity and innovation?

If we define innovation as the whole process leading from a new idea to its application in response to a poorly satisfied or unmet need, then creativity is one of the components of innovation.

Can we involve customers?

We...