1. Turn a work group into a creative think tank

This stage consists of sketching out the first part (products and/or services) of the innovation plan.

The workgroup, if it does not already exist (see Functional definition of products and services [FIC 1282] ), will be made up of representatives – a total of 7 to 9 people – from the company's various activities:

• technical and/or R&D ;

• marketing or product ;

• commercial ;

• purchasing ;...