Anticipating potential crises through crisis simulation

Time is on the side of the crisis and against those responsible. Understanding the crisis is necessary in the face of the worries, fears and misunderstandings it engenders. The first question to ask is why.

What are the reasons behind the company's current predicament?

This question seeks to define the direct causes (accidental or deliberate) and origins (physical events, attacks, unfair practices by competitors...). We should also ask whether this crisis is hiding another (an attack by an NGO to make a backdoor attack...).

After the "Is it serious, doctor?", the other question to ask is "How long will the treatment last?". That's why it's important to draw up a plan of action beforehand.