Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
Read the articleAUTHORS
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Pierre MONGIN: Mind mapping speaker, consultant and author
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Laurent DELHALLE: Lecturer at Sciences Po Lyon and École de Guerre Économique
INTRODUCTION
Time is on the side of the crisis and against those responsible. Understanding the crisis is necessary in the face of the worries, fears and misunderstandings it engenders. The first question to ask is why.
What are the reasons behind the company's current predicament?
This question seeks to define the direct causes (accidental or deliberate) and origins (physical events, attacks, unfair practices by competitors...). We should also ask whether this crisis is hiding another (an attack by an NGO to make a backdoor attack...).
After the "Is it serious, doctor?", the other question to ask is "How long will the treatment last?". That's why it's important to draw up a plan of action beforehand.
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Bibliography
La désinformation , Vladimir Volkoff, Éditions du Rocher, 2005.
La désinformation par les mots, les mots de la guerre, la guerre des mots , Maurice Peignier, Éditions du Rocher, 2005.
Gestion de crise : Les exercices de simulation : de l'apprentissage à l'alerte. Sophie Gaultier-Gaillard, Michel Persin, Benoît Vraie, February 2012, Study (paperback).
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