8. Mistakes to avoid
Think that you will easily accept to build your future on disruptive offers or new business models.
Don't be naive about confidentiality. If ideas have real potential, you need to be careful about disclosing their content to partners, and remember that leaks always come from within...
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Mistakes to avoid
Bibliography
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu , Pearson, 2005
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http://www.insead.edu/home Go to the pages devoted to the Blue Ocean Strategy Institute headed by Professors Kim and Mauborgne.
http://www.blueoceanstrategy.com Professors Kim and Mauborgne's website
The Ultimate Scientific and Technical Reference
