4. Run your second workshop: generating disruptive platforms

This workshop can last from two to five days. The program remains the same whatever the duration:

1. Sharing market exploration summaries.

2. Generating breakthrough ideas: each track is scanned in turn, and each participant, on the basis of his or her exploration, reacts to certain points and drafts an idea sheet including :

• the slogan;

• a short description ;

• market benefits ;

• Tool

  the eliminate-reduce-reinforce-create matrix (see Tool 4 (Tool