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Practical sheet | REF: FIC0652 V1

Blue Ocean strategy: how to make the competition irrelevant

Author: Marc BEAUVOIS-COLADON

Publication date: January 10, 2012 | Lire en français

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2. Run your first workshop: challenges and ecosystem description

For the first workshop, you must prepare :

  • an introduction to Blue Ocean Strategy; you can choose cases described in the book by Professors Kim and Mauborgne referenced in the bibliography;

  • Picto outil Tool

    materials for drawing the strategic canvas (see Tool 2 (Tool The strategic framework ));

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