5. How do you write strategic profiles?
The strategic profile, usually a PowerPoint-type presentation document, is composed in the following sequence:
Elevator speech, or how to describe the idea in a minute
Usage scenario
Eliminate-reduce-reinforce-create matrix
Key elements
Strategic framework
Benefits for your company
Benefits for stakeholders
Gaps to close for your company
Barriers that can be erected by stakeholders
This document requires at least three iterations. At this stage, possibly only a few economic indications can be added.
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How do you write strategic profiles?
Host your third workshop: the idea fair
Bibliography
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu , Pearson, 2005
Downloadable tools
ToolThe six tracks (Tool ...
Websites
http://www.insead.edu/home Go to the pages devoted to the Blue Ocean Strategy Institute headed by Professors Kim and Mauborgne.
http://www.blueoceanstrategy.com Professors Kim and Mauborgne's website
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