5. How do you write strategic profiles?

The strategic profile, usually a PowerPoint-type presentation document, is composed in the following sequence:

• Elevator speech, or how to describe the idea in a minute

• Usage scenario

• Eliminate-reduce-reinforce-create matrix

• Key elements

• Strategic framework

• Benefits for your company

• Benefits for stakeholders

• Gaps to close for your company

• Barriers that can be erected by stakeholders

This document requires at least three iterations. At this stage, possibly only a few economic indications can be added.