7. Our advice
Take your time: this is not an exercise you can carry out in a single day by trying to modify the current value curve, because you don't have the elements in-house that will enable you to innovate. It was for this reason, and following two years of research, that the Six Tracks tool was designed and the market exploration stage was integrated into the methodology.
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Bibliography
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu , Pearson, 2005
Downloadable tools
ToolThe six tracks (Tool ...
Websites
http://www.insead.edu/home Go to the pages devoted to the Blue Ocean Strategy Institute headed by Professors Kim and Mauborgne.
http://www.blueoceanstrategy.com Professors Kim and Mauborgne's website
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