Our advice
Blue Ocean strategy: how to make the competition irrelevant
Practical sheet REF: FIC0652 V1
Our advice
Blue Ocean strategy: how to make the competition irrelevant

Author : Marc BEAUVOIS-COLADON

Publication date: January 10, 2012 | Lire en français

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7. Our advice

Take your time: this is not an exercise you can carry out in a single day by trying to modify the current value curve, because you don't have the elements in-house that will enable you to innovate. It was for this reason, and following two years of research, that the Six Tracks tool was designed and the market exploration stage was integrated into the methodology.

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