Abbreviations and acronyms
Build a clear, differentiating value proposition
Practical sheet REF: FIC1870 V1
Abbreviations and acronyms
Build a clear, differentiating value proposition

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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10. Abbreviations and acronyms

  • B2B: Business to Business

  • PBS: Problem – benefit – solution

  • USP: Unique Selling Proposition

Value proposition

A clear promise to the customer about what your solution will deliver in a unique and tangible way.

Differentiation

All the elements that positively distinguish you from a competing solution or an existing alternative.

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