2. Analyze explicit and implicit expectations
Once the problems have been identified, it's time to understand in more detail what the customer expects in response. But beware: not all expectations are expressed directly. Some are visible, expressed and formalized. Others are deeper, implicit, emotional, sometimes unconscious. It's by working on this double reading that you'll be able to build a value proposition that really resonates.
2.1 Distinguishing between explicit and implicit expectations
Explicit expectations are formulated requests: a price, a deadline, a standard, a format, a performance. They are often listed in a specification or stated in a meeting.
Implicit expectations are more subtle. These are criteria that are not expressed, but...
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Analyze explicit and implicit expectations
Identify the key benefits of your solution
Tool
The Ultimate Scientific and Technical Reference
