1. Home
  2. Innovations
  3. Management and innovation engineering
  4. Build a clear, differentiating value proposition

  5. Our advice

Practical sheet | REF: FIC1870 V1

Build a clear, differentiating value proposition

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!

7. Our advice

7.1 Talk benefits, not features

Picto outil Tool

Don't launch into a technical demonstration or a list of features. Your value proposition must concretely translate what your solution changes in your customer's life. To do this, use the Functionality chart – Advantage – Benefit (Tool Table Function – Advantage – Benefit ) and the Value Proposition Generator (Tool

You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!

The Ultimate Scientific and Technical Reference

A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
+ More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

This article is included in

Management and innovation engineering

This offer includes:

Knowledge Base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

Practical Path

Operational and didactic, to guarantee the acquisition of transversal skills

Doc & Quiz

Interactive articles with quizzes, for constructive reading

Subscribe now!

Ongoing reading
Our advice
Outline