3. Identify the key benefits of your solution
Now that you've understood your customers' problems and their expectations (spoken and unspoken), it's time to look at your own solution. Not in terms of functionality, but in terms of concrete benefits.
A benefit is not what your solution does, it's what it brings to the user. And for a benefit to be perceived as such, it must directly address a previously identified need or frustration.
3.1 Differentiating between features, benefits and advantages
Many project managers and sales people confuse these three notions.
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