8. Mistakes to avoid
8.1 Don't confuse promises with slogans
ToolA good pitch doesn't start with an empty marketing formula. A value proposition is neither a punchline nor a generic sales argument. It must be based on a detailed understanding of the customer, his problems, and the alternatives available. To avoid this, use the customer problem exploration canvas (Tool Customer problem exploration framework ...
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Mistakes to avoid
Frequently asked questions
The Ultimate Scientific and Technical Reference
