Mistakes to avoid
Build a clear, differentiating value proposition
Practical sheet REF: FIC1870 V1
Mistakes to avoid
Build a clear, differentiating value proposition

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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8. Mistakes to avoid

8.1 Don't confuse promises with slogans

Picto outil Tool

A good pitch doesn't start with an empty marketing formula. A value proposition is neither a punchline nor a generic sales argument. It must be based on a detailed understanding of the customer, his problems, and the alternatives available. To avoid this, use the customer problem exploration canvas (Tool Customer problem exploration framework ...

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