6. Test your message with your target audience
No promise, no matter how well formulated, is valid without testing. It's not enough to convince yourself that your message is good: you have to make sure that it really resonates with your targets. Testing your value proposition means confronting it with the reality on the ground, and agreeing to adjust it.
It's an iterative process. What you say evolves according to what others hear. And that's precisely where your pitch gains in accuracy.
6.1 Why test before distributing widely?
To validate that your wording is understandable, credible and engaging.
To detect any misunderstandings or ambiguities.
To identify words that trigger an emotional...
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