2. Decide who is the spokesperson (single channel) and train this person
Select a single spokesperson to manage a crisis, as several people may contradict each other.
This person must be competent and adequate to effectively manage communication with the press during a crisis.
2.1 How do you choose a spokesperson?
Choose someone who already has experience in crisis communications.
The spokesperson must be at ease with the media and have excellent oral and written communication skills.
The person must be familiar with the company's values.
The spokesperson must be available to respond quickly to press inquiries.
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Decide who is the spokesperson (single channel) and train this person
Write a press release for the regional press
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Bibliography
GRALL Jérémie - Communicating better with the press. Manuel de média training . Ellipses (2020).
BACHMANN Philippe - Communiquer avec la presse écrite et audiovisuelle (3rd edition). Victoires Editions (2009).
GIAT José - How to communicate better with the press? Edilivre (2009).
LE GUERN Pascal -...
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