5. Our advice
5.1 Select the appropriate communication channels
It's important to choose the right communication channels to spread messages during a crisis. Traditional media, social networks, corporate websites and press releases are just some of the channels commonly used to ensure effective, targeted dissemination of information.
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Bibliography
GRALL Jérémie - Communicating better with the press. Manuel de média training . Ellipses (2020).
BACHMANN Philippe - Communiquer avec la presse écrite et audiovisuelle (3rd edition). Victoires Editions (2009).
GIAT José - How to communicate better with the press? Edilivre (2009).
LE GUERN Pascal -...
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