6. Mistakes to avoid
6.1 Don't make a fuss
It's a mistake to think that the crisis will pass naturally and that someone else will take over. Leadership has to be earned. Lack of preparation is another, as is not having a crisis communications plan and neglecting to train spokespeople and teams.
SCROLL TO TOP6.2 Don't react too late
You need to provide up-to-date information as quickly as possible. This information must not be contradictory, or appear as uncoordinated messages. Similarly, lack of coordination between teams can...
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Mistakes to avoid
Bibliography
GRALL Jérémie - Communicating better with the press. Manuel de média training . Ellipses (2020).
BACHMANN Philippe - Communiquer avec la presse écrite et audiovisuelle (3rd edition). Victoires Editions (2009).
GIAT José - How to communicate better with the press? Edilivre (2009).
LE GUERN Pascal -...
Websites
This site gives you some tips on how to communicate better with the press. You'll find tips and reminders on how to caption photos attached to press releases, how to follow up with journalists...
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