4. Adopting the right response strategy
Two main types of posture define possible responses: recognition or avoidance.
A closer look at reality (or at least its perception) reveals many other crisis response strategies, each of which requires a fine-tuned mastery of information and communication dynamics.
Denial strategy: this consists of denying the organization's responsibility and rejecting all accusations. This strategy must be used with care, as it can easily backfire if the facts contradict it.
Scapegoat strategy: here, a culprit is clearly identified internally. This strategy may temporarily protect the upper hierarchy, but it can also cause tension and resentment within the organization.
Hierarchical strategy: this strategy minimizes the role of the top of the hierarchy and highlights...
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Crisis communication strategy is an important part of a marketer's job. However, once you know how to proceed, solving a crisis becomes... surmountable. Discover ten simple steps for developing solid crisis communications.
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