Practical sheet | REF: FIC1848 V1

Communication: a tool for crisis management and controlling the flow of information

Authors: Pierre MONGIN, Laurent DELHALLE

Publication date: October 10, 2024 | Lire en français

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AUTHORS

  • Pierre MONGIN: Mind mapping speaker, consultant and author

  • Laurent DELHALLE: Lecturer at Sciences Po Lyon and École de Guerre Économique

 INTRODUCTION

In today's business world, marked by constant uncertainty and unforeseen events, a company's ability to navigate effectively through crises has become an essential skill. Crises, whether financial, health-related, technological or reputational, are moments of great tension when every decision and every communication can have far-reaching consequences.

It's vital to understand that crisis communication isn't prepared once the crisis has occurred, but well before. The better prepared you are, the more the crisis will seem like a gentle breeze. Good crisis communication plays a vital role in managing emergencies and major problems.

In times of crisis, understanding how the media work is all the more valuable as it helps to control the narrative, but also to avoid the spread of information harmful to the organization (storytelling).

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Communication: a tool for crisis management and controlling the flow of information