Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
Read the articleAUTHORS
-
Pierre MONGIN: Mind mapping speaker, consultant and author
-
Laurent DELHALLE: Lecturer at Sciences Po Lyon and École de Guerre Économique
INTRODUCTION
In today's business world, marked by constant uncertainty and unforeseen events, a company's ability to navigate effectively through crises has become an essential skill. Crises, whether financial, health-related, technological or reputational, are moments of great tension when every decision and every communication can have far-reaching consequences.
It's vital to understand that crisis communication isn't prepared once the crisis has occurred, but well before. The better prepared you are, the more the crisis will seem like a gentle breeze. Good crisis communication plays a vital role in managing emergencies and major problems.
In times of crisis, understanding how the media work is all the more valuable as it helps to control the narrative, but also to avoid the spread of information harmful to the organization (storytelling).
Exclusive to subscribers. 97% yet to be discovered!
You do not have access to this resource.
Click here to request your free trial access!
Already subscribed? Log in!

The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Communication: a tool for crisis management and controlling the flow of information
Websites
Crisis communication strategy is an important part of a marketer's job. However, once you know how to proceed, solving a crisis becomes... surmountable. Discover ten simple steps for developing solid crisis communications.
Exclusive to subscribers. 97% yet to be discovered!
You do not have access to this resource.
Click here to request your free trial access!
Already subscribed? Log in!

The Ultimate Scientific and Technical Reference