2. Watch: detect the early signs of a crisis to manage it more effectively

There are many signals, some weaker than others, that a crisis is imminent. A rigorous and continuous watch enables an organization to remain constantly informed and ready to react to potential threats.

Continuous intelligence enables the early warning signs of a potential future crisis to be detected, by monitoring developments in the internal and external environment, helping the organization to identify emerging trends, changes and movements in competition and customers.

At the same time, monitoring enables us to react quickly in the event of a crisis, which is essential for containing it and minimizing its negative impact. For example, in the case of negative rumors circulating on social networks, constant monitoring enables the rapid correction of erroneous information. What's more, the organization can also ensure that the information...