1. Anticipate: the future can't be predicted, it has to be prepared for.
A crisis is by its very nature an unexpected event, and cannot really be foreseen or prepared for. However, it is possible to prepare for eventualities.
You need :
Scenarios of (potential) risks ;
identify their probabilities ;
define possible resolution processes.
This anticipation audit enables us to prepare the best communication choices for each scenario.
It is also possible to set up typological analysis grids, which classify each crisis by risk. The crisis may never happen, but it's vital that these risks are addressed and prepared for.
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Anticipate: the future can't be predicted, it has to be prepared for.
Watch: detect the early signs of a crisis to manage it more effectively
Websites
Crisis communication strategy is an important part of a marketer's job. However, once you know how to proceed, solving a crisis becomes... surmountable. Discover ten simple steps for developing solid crisis communications.
The Ultimate Scientific and Technical Reference
