1. Anticipate: the future can't be predicted, it has to be prepared for.

A crisis is by its very nature an unexpected event, and cannot really be foreseen or prepared for. However, it is possible to prepare for eventualities.

You need :

• Scenarios of (potential) risks ;

• identify their probabilities ;

• define possible resolution processes.

This anticipation audit enables us to prepare the best communication choices for each scenario.

It is also possible to set up typological analysis grids, which classify each crisis by risk. The crisis may never happen, but it's vital that these risks are addressed and prepared for.