Practical sheet | REF: FIC1872 V1

Create a professional, visual pitch deck

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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1. Identify the objectives of your pitch deck

Before creating any slides, it's crucial to know what your pitch deck is for. A pitch deck is not a condensed version of your business plan. It's a visual communication tool, designed to support a speech, guide a decision or trigger interest. It must therefore be built around a clear objective and the profile of your target audience.

1.1 Why set a clear goal?

A good pitch deck serves a precise purpose. Without it, you quickly fall into dispersion: too many slides, too much data, contradictory messages. Here are some typical objectives:

  • Generate interest for a second appointment;

  • convince an investment committee to finance the project;

  • present...

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