1. Identify the objectives of your pitch deck
Before creating any slides, it's crucial to know what your pitch deck is for. A pitch deck is not a condensed version of your business plan. It's a visual communication tool, designed to support a speech, guide a decision or trigger interest. It must therefore be built around a clear objective and the profile of your target audience.
1.1 Why set a clear goal?
A good pitch deck serves a precise purpose. Without it, you quickly fall into dispersion: too many slides, too much data, contradictory messages. Here are some typical objectives:
Generate interest for a second appointment;
convince an investment committee to finance the project;
present...
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Identify the objectives of your pitch deck
Structuring content into ten key slides
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