Practical sheet | REF: FIC1873 V1

Include evidence and a solid business case in your pitch

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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     INTRODUCTION

    You've got a good idea, but is it credible in the eyes of your audience? A good pitch is as much about the promise as it is about proving its feasibility and impact.

    This fact sheet shows you how to strengthen your pitch with solid data: traction indicators, use cases, customer feedback, POC... You'll learn how to build a mini-business case focused on your interlocutors' expectations.

    • Which KPIs to highlight?

    • How do you formulate proof of use?

    • What financial data should be included, without weighing it down?

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