Include evidence and a solid business case in your pitch

You've got a good idea, but is it credible in the eyes of your audience? A good pitch is as much about the promise as it is about proving its feasibility and impact.

This fact sheet shows you how to strengthen your pitch with solid data: traction indicators, use cases, customer feedback, POC... You'll learn how to build a mini-business case focused on your interlocutors' expectations.

• Which KPIs to highlight?

• How do you formulate proof of use?

• What financial data should be included, without weighing it down?