Articulating visual content and oral discourse
Create a professional, visual pitch deck
Practical sheet REF: FIC1872 V1
Articulating visual content and oral discourse
Create a professional, visual pitch deck

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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4. Articulating visual content and oral discourse

The pitch deck is a support, not a prompter. Too many project managers hide behind their slides, instead of using them to reinforce their message. Conversely, a well-designed support amplifies the oral discourse, clarifies key ideas and supports decision-making. This relationship between content and form must be taken into account right from the pitch design stage.

4.1 The three fundamental principles of effective support

  • The slide doesn't repeat what you say: it complements or illustrates it.

  • Every word spoken must have a visual echo on the slide.

  • Eye and ear must be synchronized: rhythm, transitions, pause times.

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