4. Articulating visual content and oral discourse
The pitch deck is a support, not a prompter. Too many project managers hide behind their slides, instead of using them to reinforce their message. Conversely, a well-designed support amplifies the oral discourse, clarifies key ideas and supports decision-making. This relationship between content and form must be taken into account right from the pitch design stage.
4.1 The three fundamental principles of effective support
The slide doesn't repeat what you say: it complements or illustrates it.
Every word spoken must have a visual echo on the slide.
Eye and ear must be synchronized: rhythm, transitions, pause times.
The following table...
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Articulating visual content and oral discourse
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