2. Clarify your expectations and draw up your roadmap

Like any significant investment, the creation of R&D capacity makes sense if it enables the company to build or increase a competitive advantage that creates value. It is therefore a strategic transformation project, the decision, framing and implementation of which must be managed at top management level, in alignment with corporate strategy. In terms of decision-making, the specific objectives to be considered in order to guide your activity will include :

• provide you with an additional flow of internal knowledge, to support the positioning, enrichment and differentiation of your offering; this is the primary vocation of R&D in any company;

• optimize your production costs, for example through advanced process control and efficient use of raw materials and energy;

• ...