6. Our advice
In the start-up phase, build on what you already have, by identifying and exploiting high-level expertise (the researchers who don't know they have it!), know-how, unique data or results - all useful sources of quick wins to build confidence, generate stakeholder trust and secure momentum.
During this fragile and risky launch phase, the investment will be borne by the company: in this respect, you should evaluate and integrate, if applicable, any opportunities for minimizing operating costs (e.g. subsidies, use of open-access information sources – see the page on Taking advantage of open-access scientific and technical information
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OECD.org The 2002 Frascati manual can be consulted in the "Document Library" section under "Science & Technology".
Acronym
ROI: Return on Investment
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