4. Translate "sponsor" into "sponsor".

For the same reason that the project manager gives way to the initiative manager, the term "sponsor" must also disappear in favor of another term, such as "sponsor".

The sponsor has the resources to finance an exploration. Unlike a project sponsor, he has no precise expectations as to the deliverables, but he does want to recoup his initial investment as quickly as possible, so as to see his investment bear fruit very quickly.

On the other hand, if it turns out that the venture does not demonstrate an interesting capacity to create value, he will decide to stop spending and halt exploration.

Between the sponsor, who has a need to satisfy and is paying to do so, and the client, the attitude changes radically. In exploration, the risks are high, and often the market objective changes along the way (a moment nicknamed...