Drawing up a monitoring plan

One of the key points of market intelligence is to gather information that is relevant to the company, enabling it to limit risks (loss of market share, legislative changes, image risk, etc.) or to promote development, and, in all cases, to gain a better perception of its environment.

Watch plans are at the heart of the collection process. They must reconcile :

• specific user information needs ;

• the way information is segmented and made available on the Web or elsewhere;

• linguistic and geographical issues.

The monitoring plan must make it easy to organize and retrieve the sources monitored by theme, user or sector of activity, or even, ideally, for each entry key.

Here we look at how to structure your watch plan and fill it with the right sources.