2. Gathering ideas

An online tool is certainly the best way to effectively capture employee ideas. The idea, when described by the employee, must have a minimum of structure:

• description of the problem the idea seeks to solve ;

• idea description ;

• description of existing solutions, if known ;

• legitimacy to work on this subject;

• description of a potential business model that could be implemented.

These points don't have to be very elaborate. It is, however, important to put the originator of the idea in a perspective of going beyond the mere expression of an idea.

If the digital tool allows, the author can use keywords to classify his idea. These keywords can be used...