1. Preparing the ground

The selection process plays a fundamental role and represents a tremendous opportunity to boost both innovation and entrepreneurial culture.

The implementation of such an initiative must therefore be accompanied by communication. The loudness of this communication will depend on the organization's starting point. In the case of an organization accustomed to collecting ideas for progress from its employees, it will be advisable to rely on the tools already in place, and to have a very direct communication explaining that the approach extends to business innovation ideas. In the case of an organization that is immature in this field, communication featuring the company's senior management will be necessary to create a real dynamic.

Using employees who have taken part in the adventure to describe how they perceived the experience through videos,...