3. Training idea carriers

An idea only exists because it is embodied by a person. It's easy to put forward an idea and then protest because it wasn't taken up, or because it didn't get the attention it deserved. Embodying it – i.e. being able to support it, work on it, assess its feasibility and present it convincingly – is a much more complicated but essential task. Experience shows that, to exist, an idea needs to be "carried" by a person.

The pitch training stage is therefore key for several reasons:

• In the case of an unsuccessful idea, the experience will not have been in vain, since the training will remain ;

• It also shows that to be convincing, a minimum of work is required both on the idea and on the way it is presented; some selected candidates throw in the towel at this stage, because they realize...