4. Understand the specific implementation conditions and success indicators for CSR integration
The arrival of CSRs requires the support of a cultural change that generally doesn't happen everywhere at the same time.
4.1 Trust and charter
If employees are to contribute directly to the company's information flow, a sufficient level of inter-individual trust needs to be established.
The factors that make up this trust are complex and numerous. A phase of free appropriation is often favorable to the emergence of real uses and needs in terms of regulation, security and the establishment of rules of good network operation specific to the community in question.
Trust is underpinned by the development of a preference charter, co-constructed with users and their hierarchy, and by the fact that it is collectively...
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Understand the specific implementation conditions and success indicators for CSR integration
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Bibliography
Académie de Nancy-Metz, Les outils de communication via l'internet, TICE Infos , n° 26, November 2008. Available at site de l’académie de Nancy-Metz :
Achard P., Mesure de l'efficacité de l'IE en entreprise , March 2003 conference
Boris M., L'ECM...
Websites
Journal du Net See also: article by Philippe Grange "Investments in corporate social networks up sharply in 2012" (JDN > web & tech > Entreprises). See also "Le travail collaboratif à l'heure du réseau social d'entreprise" (JDN > Collaborative); "Lafarge pours les fondations de son réseau social d'entreprise" (Lafarge files); "BlueKiwi prépare...
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