3. Our advice
Being an innovative company means thinking about innovation in a multi-dimensional way, i.e. not just in terms of improving the technical performance of our products, but also in terms of exploring opportunities for creating value, building new partnerships, mobilizing the whole company and its ecosystem partners, and even co-innovating rather than innovating in our own business alone.
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Bibliography
Birkinshaw J., Bouquet C. & Barsoux J.-L., "The 5 Myths of Innovation", MIT Sloan Management Review , Dec. 2010, available online at MIT Sloan Management Review
International Journal of Innovation Management (IJIM)
The "Innovations" collection at L'Harmattan,...
The Ultimate Scientific and Technical Reference
