2. How do you develop a taste for innovation?

2.1 Is a taste for innovation linked to a "rich" or "poor" context?

Taste arises from a silent language that develops in an organizational context. This context can be rich or poor. In a rich context, individuals share a heritage made up of numerous rules and routines imposed on a community at work (for example, in a technocratized company); the taste for innovation develops little in this type of cultural model based on respect for rules and processes. On the other hand, in a poor context, individuals have a "reduced" heritage which forces them to create a common "common sense" (e.g., a company undergoing change). Paradoxically, in the first model, i.e. rich context, compliance with formalized rules limits teams' capacity for imagination, innovation becomes constrained and curbs...