4. Mistakes to avoid

Think that the change in mindset is accepted naturally by all: a taste for innovation is created and nurtured every day.

Deploying operational management resources as "additional tools" in the service of strategy, without creating links between corporate and individual values.

Valuing the company's heritage through organizational rules that annihilate everyone's spirit of initiative. In the same way, promoting spectacular innovations, such as technical ones, inhibits any taste for innovation in functional and/or support departments.

Disseminating a desire to innovate is not enough to create a taste for innovation: we need to create a common space of shared values, in a logic that is as much individual as organizational, and more social than financial.