2. Define the skills to be developed
Once you've defined your objectives, you can then select the associated key competencies. These are intrapreneurial skills, and only intrapreneurial skills:
develop an intrapreneurial posture and analyze your profile to get to know yourself better, in order to surround yourself with the best people;
define your persona(s), focus on customer issues and work with others to build a differentiating value proposition expected by the market;
adopt the approaches and methods of successful entrepreneurs (effectuation, lean start-up, new generation business models, etc.);
carry out tests in agile mode to evaluate and validate the business model ;
design and deploy a communication and digital marketing strategy;...
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Bibliography
Marc Evangelista – L'intrapreneuriat, un défi pour les grands groupes – Éditions LibriSphaera, 2021.
Philippe Silberzahn – Effectuation, Entrepreneurship principles for everyone – Pearson Publishing,...
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