1. Specify the initial idea and context of the innovation project.

A Radical Innovation Design® innovation project, and more broadly any innovation project, starts with an initial idea that is formulated with varying degrees of precision, regardless of its origin (yourself, your department, the marketing or R&D department, an innovation unit, an open-innovation initiative, etc.). In order to provide the project team with all the information it needs to understand the project, it is necessary to clarify this initial idea as much as possible, the context in which it arises, and what motivates the project.

This initial idea should then be challenged and reworked using the second deliverable of the RID methodology, re-problematization. However, for the moment, it is simply a matter of structuring the innovation project based on this initial idea. To do this, we suggest a progression in several sub-steps.