7. Consolidate a coherent new business model

In short, the business model as a whole needs to be reconstructed in a coherent way, in order to propose a competitive offer in line with the values expected by the customers we wish to privilege, and taking into account the various competitors delivering similar or approaching offers. This competitive offer will be delivered through a series of processes that will enable a good cost position to be achieved in order to hope for a price that satisfies customers in terms of the value they perceive. Finally, this offer will be delivered with a remuneration system that best meets customer expectations.