4. Rethinking the offering to improve perceived value
On a given market, one or more players deliver different offers, each of which must result in a balanced ratio between perceived value and the costs of producing and distributing said value. The ideal for each player is, of course, to maximize perceived value while optimizing the costs of delivering this value, "cost" here being taken to mean the customer's acquisition price.
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Rethinking the offering to improve perceived value
Re-engineering processes to serve the offering
Bibliography
R. Durand, P. Dussauge, B. Garette and L. Lehmann-Ortega, Strategor , Dunod
A. Osterwalder and Y. Pigneur, Business Model (Nouvelle) Génération , Pearson
L. Lehmann-Ortega, Reinvent your business model, Dunod
A. Osterwalder & Y. Pigneur, Value Proposition Design, Pearson
...
The Ultimate Scientific and Technical Reference
