4. Rethinking the offering to improve perceived value
On a given market, one or more players deliver different offers, each of which must result in a balanced ratio between perceived value and the costs of producing and distributing said value. The ideal for each player is, of course, to maximize perceived value while optimizing the costs of delivering this value, "cost" here being taken to mean the customer's acquisition price.
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Rethinking the offering to improve perceived value
Re-engineering processes to serve the offering
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Bibliography
R. Durand, P. Dussauge, B. Garette and L. Lehmann-Ortega, Strategor , Dunod
A. Osterwalder and Y. Pigneur, Business Model (Nouvelle) Génération , Pearson
L. Lehmann-Ortega, Reinvent your business model, Dunod
A. Osterwalder & Y. Pigneur, Value Proposition Design, Pearson
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