4. Optimize the distribution and evaluation of watch deliverables

To optimize distribution of the deliverable, it's important to pay attention to certain critical details. A newsletter can have an indicative title that changes according to the edition, rather than a classic title such as "Lettre d'information documentaire n° 2543".

If the newsletter is sent by e-mail, it's a good idea to choose a title that specifies the issue's key information, and to include a summary in the body of the e-mail, in the first third of the screen, to give the reader a quick overview of the issue's content. Users can quickly tire of recurrent mailings, so it's important to capture their attention and constantly renew their interest.

Tracking solutions can be used to measure visit rates according to different audiences, and the most clicked links in the case of a newsletter distributed via an intranet or internal document...