5. Promote and communicate your watch deliverables

Adding value to the deliverable is based in part on the name it will bear, as well as its graphic charter.

For this reason, the marketing of the deliverable also involves the choice of a remarkable name that will both attract attention and personalize the production.

The graphic charter also contributes to the positioning of the deliverable. A logo and a dedicated page for the editorial team will help raise awareness of the product.

It's also a good idea to ask satisfied customers to recommend the product and tell others about its quality.

Communication around the deliverable can take place during face-to-face meetings, but also in the collaborative publication spaces used by the various contributors to whom the watch may be addressed.