4. Always be ready to call it a day

If the market doesn't materialize, or if the feasibility of the value proposition is difficult to demonstrate, or if viability isn't forthcoming, you need to stop exploring and, above all, don't be stubborn. To do this, it's important to share the decision and ensure that all stakeholders are in agreement. Next, you'll need to take stock of what you've learned, both in terms of the market and technical aspects. Finally, it will be necessary to do everything possible to ensure that the explorers are reintegrated into a function within the company, making the most of their incubation experience.