3. Find a sponsor, a patron

When the first prospects show an interest, and confidence in the success of the venture grows, the future can be envisaged in a more concrete way, and this, beyond the start-up budget made available at the outset. For this, the presence of a sponsor who will take financial responsibility for the venture becomes essential. There may even be several sponsors. External sponsors may also be considered to complement the internal contribution.

If new skills and resources are needed to continue the adventure, a new recruitment phase must be organized. Like the initial team, these first recruits will have the chance to participate in the construction and will undoubtedly be best placed to tackle the challenges of the future. This aspect should therefore be taken into account in the selection criteria.