Practical sheet | REF: FIC0759 V1

Functional analysis: methods for finding functions

Author: Delphine Mathilde COSME

Publication date: March 10, 2012 | Lire en français

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3. Studies of "competing products

The study of competing products is divided into two parts: the marketing and financial study, and the study of how the competing product is manufactured.

3.1 Marketing and financial study

It is part of the preliminary work for the functional analysis (FA).

You'll use this data in the final stages of the Functional Analysis (FA) and afterwards, especially if you're looking for costs or gains by function.

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3.2 Study of the competitor's manufacturing process

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Studies of "competing products