3. Studies of "competing products
The study of competing products is divided into two parts: the marketing and financial study, and the study of how the competing product is manufactured.
3.1 Marketing and financial study
It is part of the preliminary work for the functional analysis (FA).
You'll use this data in the final stages of the Functional Analysis (FA) and afterwards, especially if you're looking for costs or gains by function.
SCROLL TO TOP3.2 Study of the competitor's manufacturing process
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Studies of "competing products
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