1. Implement good team coordination and collaboration within the company

All the company's employees need to be involved if a value chain is to meet and anticipate customer needs and desires.

All partners must be able to identify what the customer will value, whatever their position. A good, fluid exchange of information, together with a clear definition of roles and responsibilities, will contribute to the development of coordination and collaboration.

Pooling information in this way requires open communication between chain members.

To work well together, it's necessary to establish a good synergy between people working towards a common goal; it's all about teamwork.

It is necessary to seek and find common interests between the parties to make communication more effective.

Each individual must be able to listen to himself and to others,...