What are the characteristics of the products and/or services offered in this sector?
Identify endogenous factors in the innovation process
Practical sheet REF: FIC1283 V1
What are the characteristics of the products and/or services offered in this sector?
Identify endogenous factors in the innovation process

Author : Jean DAUVERGNE

Publication date: June 10, 2014 | Lire en français

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2. What are the characteristics of the products and/or services offered in this sector?

The answer to this "marketing" question is based on feedback from customers, whether "end customers" or "intermediate customers" (see the Fundamentals of innovation management fact sheet [FIC 1281] and Innovation strategy: the HLFD (high-level functional definition) [FIC 1282]...

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