3. What is the impact on your company's current products/services and processes?
1. Based on the results of the previous steps, we can determine how current products/services need to evolve if the company is to remain competitive.
In practice, this is a short-term evolution, not a questioning of existing technologies, designed to keep products/services on the market: see The fundamentals of innovation management
2. In most cases, these changes are accompanied by repercussions on the company's existing processes....
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