5. What summary can you draw from this phase?
The executive summary of the synthesis report for this phase should include conclusions on :
range: market positioning – strengths, weaknesses ;
competitive positioning: is the company a leader or a follower?
supply chain ;
is the skills assessment enough to ensure the present, if not the future?
first R&D projects to be programmed in the next budget.
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What summary can you draw from this phase?
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