Practical sheet | REF: FIC1283 V1

Identify endogenous factors in the innovation process

Author: Jean DAUVERGNE

Publication date: June 10, 2014 | Lire en français

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1. What is your playing field? What is the scope of your business? What do you need to know to carry out a diagnosis?

1. This step can be addressed by the questions :

  • What is the scope of your business?

The answer to this question follows naturally from the previous step (DFHN)

  • What are the products and/or services offered in this field, and what are their characteristics?

  • Conversely, in this area, what do you exclude today, and why?

The methods to be implemented will be illustrated by the example of "writing instruments", described in the Innovation strategy sheet: HLFD (high-level functional definition)

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What is your playing field? What is the scope of your business? What do you need to know to carry out a diagnosis?