7. Our advice
It's in times of crisis that we need to innovate! We have to be ready when economic conditions are more favorable.
Set up an innovation performance indicator: (Number of innovations) / (Number of new orders) = x %. Among other things, this will justify the existence of the innovation cell described in step 5.
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Bibliography
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Bibliography
The bibliography on this subject is extremely abundant, and deals in a uniform manner with the subjects covered in this data sheet. For this reason, only the most recent and important works will be cited.
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne (INSEAD, Fontainebleau, France), Harvard Business School Press.
Kim and Mauborgne propose...
Downloadable tools
ToolHow to use the Kano diagram (Tool ...
Internet resources
The Direction générale des entreprises' document on innovation: https://www.entreprises.gouv.fr/fr/la-direction-generale-des-entreprises-dge )
On communication for the launch of a new product and/or service:
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